Expertise Areas
An expertise area refers to a specialized field or focus within the broader discipline of Industrial Design. Each expertise area represents a distinct set of skills and knowledge. These areas allow me to explore specific aspects of design, such as product design, user-centered design, sustainability, or design research, among others.
Creativity & Aesthetics
This expertise area captures the essence of form-giving, ideation, and the iterative exploration of design solutions. Designing creatively means mastering both physical and interactive materiality, while cultivating a discerning eye for aesthetic quality and emotional resonance.
Through projects such as Illuminight and Discaux, and especially during the Aesthetics of Interaction course, I developed a strong understanding of intuitive design, visual harmony, and the role of embodied interaction. These experiences taught me to create with clarity, intention, and elegance.
Key skills acquired: form exploration, aesthetic prototyping, sensory design, material expression, iterative sketching.
User & Society
User & Society explores the relationship between design and its impact on people’s lives within diverse social and cultural contexts. At its core, design is about creating meaningful value for users by understanding their needs, behaviors, and lived realities.
Through the Design in Context course and human-centered design processes in TU/explore, I developed the ability to analyze user experiences, gather insights through participatory methods, and design inclusively and ethically.
Key skills acquired: user research, experience mapping, contextual inquiry, co-design, value-sensitive design.
Math, Data & Computing
Math, Data & Computing is focused on the ability to translate data into meaningful design outcomes, leveraging computational thinking as a core design tool. The use of data structures, algorithms, and generative systems empowers designers to create interactive, adaptive experiences.
Through Creative Programming, Arduino-based prototypes, and the Data Analytics course, I strengthened my programming abilities, learned to visualize data, and explored how computational logic can enrich creative design.
Key skills acquired: Processing (Java), Arduino (C++), data visualization, pixel manipulation, algorithmic thinking.
Business & Entrepreneurship
Business & Entrepreneurship positions design within the larger marketplace and strategic landscape. It emphasizes turning ideas into viable products and services that deliver value to both users and businesses.
Through the Introduction to Business Design and Design Innovation Methods courses, I learned how to define a value proposition, analyze markets, and assess strategic fit for design concepts like Discaux. These skills allow me to connect design innovation with real-life opportunities.
Key skills acquired: value proposition design, business model development, market research, strategic positioning, design pitching.
Technology & Realization
Technology & Realization bridges imagination and implementation, enabling the transformation of abstract ideas into functional, tangible prototypes. This area focuses on exploring and applying technologies that bring design visions to life.
Working on Discaux and CBL-P2 subprojects, I gained hands-on experience in 3D modeling, mechanical prototyping, and digital fabrication. I learned to navigate the practical challenges of creating reliable, expressive, and well-engineered design solutions.
Key skills acquired: 3D printing, CAD design, rapid prototyping, material testing, structural problem-solving.